REGISTERED TRAINING PROVIDER
Branding, Product Development & Food Safety
Introduction
Cracking your head for innovative ideas on developing new food products is common in Malaysia as our consumer market is diverse and varied. As important as food safety, we understand the need for new idea generation, however, if the phases of food product development is not taken care of at the ground root level, there’s a high chance that your new food product idea might not be sustainable which will lead to a waste of time, effort and cost.
Unleash the Power of Branding
A brand is not your company logo. A brand is not your corporate colour. A brand is not your corporate font.
A brand is the purpose, the value you uphold, the feelings you impressed your customer about the service or product you deliver.
Branding save you from price war, reduce threat of competition, promote higher recognition by stakeholders and increase your employee satisfaction.
Wondering why are you reading about branding on a Food Safety Expert website? Don’t worry. You are on the right page.
At
Magcolm Solutions, food safety system is not the whole of the story. We think a step further for our client. We cover even the next step after you certified with food safety system, on how to package your product in a way so you harvest the benefits of all mentioned above.
Read on to see how it works.
Branding,
food formulation,
food safety academy
& food safety certification experts
under one roof
We have a one-stop solutions which will help you through the various phases of food product development. Take a look at our solutions here:
1. Strategy branding/rebranding
2. Formulation advisory
3. Equipment sourcing
4. Packaging system & labelling
5. Product stability & shelf life
6. Total food safety advisory
